During her participation in hair research across Europe, founder Gema first observed the profound connection between aging and nutrition. This pivotal insight revealed that external signs of aging are deeply influenced by internal nutritional status, planting the scientific seeds for what would become Concept 180's foundational philosophy.

Concept 180 is officially established, introducing a revolutionary approach to beauty through personalized nutritional aesthetics. The brand's core mission—to address aging from within—began taking shape, laying the groundwork for decades of scientific innovation to come.

Gema pioneers the Six-Dimension Nutrition Positioning System, a groundbreaking framework identifying six root causes of aging. Simultaneously, she launches the first product—h6 HGH Activation Capsule—establishing the scientific foundation upon which the entire brand would be built.

The Gema Cabañero Clinic is established in Spain, advancing the clinical practice of personalized nutritional aesthetics. This physical space becomes a sanctuary where the Six-Dimension System is applied and refined through real-world client outcomes.

Concept 180 officially enters the Chinese market, introducing Spanish nutritional aesthetics to a new audience. The flagship h6 capsule quickly becomes the leading product in oral anti-aging, resonating with discerning consumers seeking scientifically-backed beauty solutions.

The first authorized salon partnership is established, marking the beginning of the brand's professional network. This milestone represents Concept 180's commitment to controlled, quality-driven distribution through trusted aesthetic partners.

Global authorized partnerships reach 100 salons, reflecting the brand's growing international presence and acceptance within the professional aesthetic community. Each partner is carefully selected to ensure alignment with the brand's values and standards.

A comprehensive product line upgrade is completed, resulting in 31 proprietary technologies and formulation systems. This evolution reinforces Concept 180's commitment to continuous innovation and scientific advancement in nutritional aesthetics.

The official flagship store opens on Tmall Global, bringing Concept 180 directly to Chinese consumers. This strategic move ensures product authenticity while providing a seamless purchasing experience for the brand's growing Chinese audience.

Concept 180 makes its debut appearance at the 12th Beauty Expo China, expanding brand visibility within the professional beauty community. The exhibition showcases the brand's scientific approach and product excellence to industry peers and potential partners.

Joined hands with Shanghai Peace Hotel and Fudan University Zhangjiang Research.

 Institute to hold the first Forum on Frontier Science and Technology of Systematic Anti-Aging.

Co-authored White Paper on New Trends in Skin Ageing Anti-Aging with New Oxygen Hair Salon.

Her timeless elegance and authentic approach to beauty perfectly embody Concept 180's philosophy of radiance that begins within.

The brand co-hosts the "Aesthetic Renewal" Art Awards annual ceremony with Harper's Bazaar, celebrating the intersection of beauty and art. This prestigious event elevates Concept 180's cultural presence while reinforcing its position at the forefront of aesthetic innovation.

The number of global authorized cooperative salons exceeded 300.

Made its first entry into Shanghai Jinghe Medical and established the Life Coach Anti-Aging Health Center.

His dedication to holistic wellness and timeless appeal perfectly embody the brand's philosophy of radiance that begins within.

A landmark brand strategy upgrade conference and 30th anniversary gala celebrate three decades of scientific innovation in nutritional aesthetics. The event marks a significant milestone while unveiling the brand's visionary direction for the next chapter of growth and discovery.