Concept 180 Celebrates 30 Years of Nutritional Aesthetics with Landmark Strategy Launch
MADRID, November 15, 2025 – Concept 180, the Spanish pioneer in precision nutritional aesthetics, marked three decades of scientific innovation with a grand 30th anniversary gala and brand strategy launch held in Shanghai. The milestone event brought together industry leaders, media partners, and brand advocates to celebrate the brand's journey from a Madrid clinic to a global authority in oral anti-aging.
Founded in 1995 by Gema Cabañero, a renowned expert in anti-aging nutrition, Concept 180 introduced the industry-first Six-Dimension Nutrition Positioning System in 1998—a framework that continues to guide the brand's formulation philosophy. Over the past 30 years, the brand has developed 31 proprietary technologies and expanded its presence to over 300 authorized partner locations worldwide.
The evening featured a retrospective of the brand's milestones, including its China market entry in 2011, the launch of its flagship h6 HGH Activation Capsule, and recent collaborations with institutions such as Fudan University's Zhangjiang Institute and Harper's Bazaar. The event also unveiled the brand's strategic vision for the next chapter, emphasizing deeper integration of clinical science, personalized wellness, and expanded global reach.
“This anniversary is not only a celebration of our past but a commitment to the future of nutritional aesthetics,” said Gema Cabañero, founder of Concept 180. “For 30 years, we have remained dedicated to the principle that true beauty begins within. We look forward to continuing this journey alongside our partners and the discerning individuals who trust our science.”
The 30th anniversary celebration reaffirmed Concept 180's position as a leader in the nutricosmetic category, with plans to further strengthen its presence across Asia and beyond.
About Concept 180
Concept 180 is a Spanish professional anti-aging oral brand founded by Gema Cabañero in 1995. With a focus on precision nutrition and the proprietary Six-Dimension System, the brand offers scientifically formulated supplements that address the root causes of aging from within. Available through select aesthetic clinics and authorized partners worldwide, Concept 180 is trusted by discerning consumers, celebrities, and beauty professionals.
